How To Promote Your Blog: The 12 Effective Strategies
To effectively promote your blog, you should have it at the back of your mind that, the first and most important part of getting traffic to your blog is to have great content and since free content is everywhere now, it’s not enough to just publish a blog post, it needs to be awesome.
Note these three ways below to stand out…
a. Cover something completely new.
b. Do a better job covering your topic than anyone else.
c. Cover an existing topic in a new way.
If your blog post doesn’t fall into one of the above categories, you’re going to have a tough time promoting it and the first option is the most difficult to do. In most cases, the topic you want to write about has already been covered. But if you’re in a new industry, or you have an opportunity to be the first to write about something, go for it!
The second and the third options are where most good blog posts land. Doing a better job than everyone else can mean going more in-depth, or it can mean simplifying the topic. Do whatever is going to provide value for readers. Another way you can make a topic better is to cover it in a new way. This could be writing from a different perspective, using more visuals, providing a new opinion, or connecting the dots in a unique way.
Before you do anything, find out what you’re up against, find the most popular content on a topic and read it. Search your keyword in Google and read the stuff that’s ranking on the first page as fhis will give you give a clear idea what content is already performing well.
Promotion starts with your content ideas. Before you write anything, think about how you’re going to make it great.
How To Promote Your Blog: The 12 Effective Strategies
Once you’ve got great content, it’s time to promote it. There are many strategies to promote your blog. The following fifteen are easy and effective. You can stick to one, or try all of them if you can for best result.
1. Share on Social Media
Every time you publish a new blog post, make sure you share it on social media, whether on your personal or business accounts. If you don’t already have a community on social media, it’s time to start growing one. Don’t just share your content once. You can continue sharing it in the future, whether it’s every few weeks or every few months.
2. Build an Email List
Hopefully, you’re already building an email list on your website. If you only send emails to your list encouraging subscribers to buy something, they will eventually unsubscribe. Instead, keep adding value between sales pitches by sending them helpful or interesting blog posts. Not only will this get potential customers back to your website, but these people may also share your content on social media, expanding your reach.
3. Do Outreach
If you don’t have a social media community or an email list built up already, try tapping into someone else’s audience. You may be able to get other bloggers, business owners, and influencers to share your content on social media or with their email list. Just ask. Create a list of people who might be interested in your content, or whose audiences might be interested in your content and get in touch. What’s the worst thing that will happen? They’ll say no? Who cares. They could also say yes.
4. Create Link Bait
Sometimes, you can work outreach right into your content by featuring other bloggers and business owners. This type of content is called link bait because it attracts links by flattering the egos of those included. This increases the odds that they’ll share your content or link to it on their website. You can do this by writing about them, linking to their website, or even asking them to contribute to your content. The best part is, by including outside experts, you can make your content even better for your readers. If the person you’re including doesn’t know you’re writing about them, make sure to let know, either by emailing them or mentioning them on social media.
5. Guest Post on Other Blogs
There’s another way you can tap into someone else’s audience. Publish a blog post right on their blog. Guest posting is a great way to get your name out there and drive traffic back to your own blog. The trick is to make sure you’re targeting the right community. Write a blog post that is both relevant to the audience and relevant to your business. Make sure to include a link or two back to your website.
6. Comment on Other Blogs
You can also use blog commenting to build relationships with other bloggers, and get in front of their audience. When you leave insightful or helpful blog comments, not only will the author notice, but other readers might notice too. And there’s a good chance they’ll click on the link to check out your website. If it’s relevant, you can even leave a link back to your blog right in your comment.
7. Participate in Forums
Another place you can go offsite to promote your blog is forums. There are many forums where people congregate to talk about specific topics. Similar to blog commenting, by participating in the conversions and adding value, you can draw attention to yourself and your blog. Other participants may follow your profile link, or if it’s helpful, you can link directly to a blog post in one of your forum posts.
8. Answer Questions on Quora
Quora is a place to ask and answer questions. There are threads on pretty much everything, and you can use include links in your answers. Search quora for topics related to your blog post. When possible, answer questions and include a link back to your blog post for more in-depth advice. Many of these threads will get viewed for months or years to come.
9. Use a Social Locker
You can encourage blog readers to share your content as they’re reading it with a social locker. A social locker hides part of your content. In order to access the hidden content, readers need to share the article on social media. This will only work if people really want to access what you’re hiding. Relevant downloads or other resources often work well here.
10. Run a Contest
Running a contest is a great way to promote your blog. There are many ways you can collect entries including blog comments, social shares, and email list signups. All will either drive traffic now or build your community so you can drive traffic later. The key is to make sure your prize is exciting enough that people will take the time to enter, but only exciting to your target audience. Don’t give away cash for example. Instead, give away your product, or something related to it.
11. Be Active in Facebook Groups
Facebooks Groups are another excellent place to promote content. You’re likely a member of some Facebook groups related to your industry already, but if you’re not, do a quick search and find some to join. Not only will reading what people are saying give you a good idea of what to write about, but you’ll have an eager audience when you’re ready to share your completed work. In most cases, posting a quality blog post is fine but be mindful of the group’s rules.
12. Syndicate Your Blog
While guest posting requires you to write completely new content, you can also publish your existing content on other websites. This is called content syndication. You can look for industry-specific websites that will syndicate your blog, but there are also more general websites that everyone can use such as Nairaland, LinkedIn e.t.c. Make sure to include several links back to your blog and encourage readers to click through for more great content.
Writing great blog posts takes time. After all the hard work you put in, make sure your work gets read. There are many ways to promote your blog, and they’re not limited to what’s included in this post.